Koshien Koroen Seaside Resort
Date
1932
Credits
- Hayakawa Genichi Designer
Format
- Poster 2371
- Advertisement 273
- Advertising 633
Clients
Techniques
- lithography 237
- illustration 307
- printing 869
Dimensions
628 × 935 mm
Locations Made
- Japan 560
This is an advertisement poster for Koshien-Koroen Seaside Resort, a popular beach destination in the Kansai region during the 20th century. It was created for Hanshin Electric Railway to promote seaside leisure and tourism. Hayakawa was known for his bold graphic style and use of color and composition. He designed the iconic Hanshin Tigers logo.
The poster features a cheerful boy running through the surf under the sun, which symbolizes the energy and joy of summer recreation. The mosaic-like brushwork and strong color contrasts give the image a modern feel. The stylization and design lean toward Yoga, Western-style painting, especially in its use of bold forms and a sense of movement.
